Appleton Brit Jam, dubbed one of the hottest spring break party series this side of the hemisphere, recently concluded after seven days and six nights of immense fun.
The series which takes place annually in the month of March in the Second City Montego Bay attracts spring breakers from the UK, USA, Canada and other places around the world. This year they converged on the Second City to partake in beach parties, pool parties, theme nights, day trips, a boat cruise and a massive concert. All these events were fuelled by Appleton Rum.
Cecil Smith, marketing manager for Rums at J Wray and Nephew, believes that Brit Jam contributes significantly to the western economy and, as such, Appleton had to be a part.
"Brit Jam is the number one spring break activity in western Jamaica, and we all know that there is no party without Appleton! The promoters of Brit Jam are very dedicated in providing high-energy events, and we saw it most beneficial to associate with the number one spirit in Jamaica - Appleton Jamaica Rum - with this event," Smith said.
Brit Jam began on March 6 with Glamorous: The All White Escape, then continued with Spring Rave Bikini Pool Party on March 7,
Who's Da Boss Beach Party
Brit Jam has become synonymous with high-quality events and patron satisfaction. Based on crowd response and reviews, this year's staging was another success.
Article taken from The Jamaica Star.
Brit Jam has become synonymous with high-quality events and patron satisfaction. Based on crowd response and reviews, this year's staging was another success.
Article taken from The Jamaica Star.
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